Markenschutz Gastbeitrag

Trademark protection for startups – now with up to 1,000 euros in funding

A registered trademark is an integral part of sustainable economic success for founders. Below we provide five tips and basic…

Unternehmenskultur

Know-How Meets AI: Creating Corporate Culture With Smart Recruiting

Creating a good corporate culture is not a task that can be done on the side and all at once.…

Familienunternehmen

Every Family Business Was Once a Startup

It all starts with the founders’ vision. When you combine it with entrepreneurship and hard work, a company emerges. In…

Wachstumsphase

Three Aha-Moments That Make Life Easier for Startups in the Growth Stage

From the outside, the cool startup world often looks perfect. Young, ambitious founders receive millions for their innovative business ideas…

Florian Bogenschütz Wayra Deutschland 5G Tech Lab 2022

Scaling in Turbulent Times: Being Successful as a Startup in 2022

2022 has started turbulently – like the two years before it – due, among other things, to the coronavirus pandemic.…

Private-Equity-Markt Pain Digitalbranche

How to use “pain” in B2B sales to convince your customers

What is the best way for a startup to get feedback? Sales! Because only when you ask someone to reach…

Nachhaltigkeit

Three Steps for More Sustainability in Startups

In order to make a contribution to a sustainable future, more and more startups have made it their goal for…

Preis für digitales Miteinander

5 Hacks for Effective and Digital Applicant Management

A proper job advertisement is just the first step startups take on their journey to finding new employees. For the…

London

Going Global: London is Calling!

London is considered the largest startup hub in Europe with the best networks, which makes it attractive for all companies…

Mumbai, Indien

Going Global: Success Factors for Startups in India

Expanding to India promises companies quite a lot: The market is large, people have an affinity for technology and a…